On the role of the "brief" in creative work
At one time earlier in my career, I wanted to do a book on what I was calling "retro-programming." That is, I was interested in the great works in architectural history and wondered what might have been the form of the challenge given by the client to the architect that then inspired their creation. How could I find source material that might help me understand the client-shaped origins of great works?
The video above is a contemporary example of that kind of research. It provides an interesting glimpse into the sources of some recent creative works in design, illustration, architecture, and advertising in the voices of Frank Gehry, Yves Behar, David Rockwell, Maira Kalman, John Jay and John Boiler.
Of course, one of the best models of design briefs is this one –