The brief is rarely the briefIt's all about the interactions
We design buildings and the workspaces within them.
Most of our work is the planning and design of buildings and workspaces. For most of our clients, our work is both aesthetic and technical. They expect us to design an environment that is pleasing to the eye, and smoothly deliver their project through the complexity of permitting, budgeting, contracting, scheduling, fitting up, and more, that every project entails.
There is usually a lot of attention and tension around these tasks. That is, there is a lot of focus on getting a physical thing approved and then built with a minimum of clutter.
But while this is where most of the energy on a project is typically focused, this is not what our clients really want of us. And it’s not at the core of what we are trying to accomplish for them.
We design interactions and the spaces and places that foster them.
Behind the language in the RFP, the contract, and the project management system, is an organization that is trying to achieve its purpose, please it customers and satisfy its stakeholders.
They select and hire people with the hope that the interactions between and among them and those they serve will help the organization excel. Those interactions help them generate and build great products and services that get recognized and rewarded.
We start with the same objective. We know a lot about the places and spaces where people work. We know the influences of design on the ways that people work and the kinds of spaces that engage them. We know that the top performing organizations have designed not for the person or the process, but for the places that inspire interactions.
Our focus is to change the language of the engagement, moving from the metrics of project management and physical things to the metrics of engagement, satisfaction, innovation and achievement.
That’s a different kind of programming, a different kind of design brief. Projects that begin with an awareness that the workspace is about interactions are projects that draw a higher level of engagement from employees and deliver a higher level of achievement and recognition for the products and services they build and deliver.