The M-Shaped Strategy Weekly for 2 May 2015
Here's a great place to start. Tom Gladwin at Havas Media made this observation – Uber, the world’s largest taxi company, owns no vehicles. Facebook, the world’s most popular media owner, creates no content. Alibaba, the most valuable retailer, has no inventory. And Airbnb, the world’s largest accommodation provider, owns no real estate. Something interesting is happening. Okay, it's older than a week, but read us (here) and then Tom (here).
So a Tesla is not a car...it's a battery! We liked this guide to innovation "There’s a refrain you’ll hear from current and former employees of Elon Musk. He’s forever asking his staff to go back to 'first principles.'" find more (here).
There is, of course, a direct link between the quality of workplace design and the performance of the business. So we pay attention to award programs that say things like this: "Each is the result of a successful collaboration between the client and design team—one that never loses sight of the business plan, the employee and user experience, or the bottom line." We are, however, always disappointed with the presentation of the evidence (here). Yadda, yadda, yadda.
Many, many years ago, a friend, a poet, asked for a place in our design firm. I should have taken him up on it, as (here).
A good reminder of things we should all pay attention to...Pixar's 22 rules of great storytelling, in tweets (here). My problem – #7: Come up with your ending before you figure out your middle. Seriously. Endings are hard, get yours working up front.
Do you have a Chief Design Officer? Want to know the CDO's secrets? Look (here).
But you, with a great creative mind, knew (this), as messy as you are.
We'll extend this in a future post – Clothes, it appears, make the man perceive the world differently (here).
There's a good "conversation" about great downtowns over (here).
Ummm...The definitive story behind the rule that explained why our world changed — and is still changing — at a rate that’s still too awesome to grasp (here).
And maybe the inverse? "While Quirky’s overall revenue was growing, its losses were mounting as well. And that’s because the business model at Quirky was, for many of its more ambitious products, fundamentally broken." (here)
And maybe that's enough for now.