MEREDITH Strategy + Design

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Design and innovation and business press: Nussbaum and Zerega

Bruce Nussbaum


Bruce Nussbaum (on the right) is Assistant Managing Editor of Business Week. He writes frequently on design for the magazine, and analyzes the annual Industrial Designers Excellence Awards and the BusinessWeek / Architectural Record AIA Awards for the magazine. He also edits the weekly Economic Viewpoint column and writes essays and commentaries for the magazine. Nussbaum is widely credited with being the leading business writer in bringing design to the world of management. He is the editor in charge of BusinessWeek's new on-line publication on design and innovation. Prior to Business Week, Mr. Nussbaum was a reporter for the Far Eastern Economic Review and The American Banker.

Blaise Zerega
Managing Editor, Condé Nast Business Media

Blaise Zerega was appointed Managing Editor to Condé Nast's new business magazine in January 2006. The new title is slated to launch in 2007. Previously he served as Managing Editor for WIRED magazine, and Editor of Red Herring magazine, where his editorial lens focused on the intersection of technology innovation, company formation, and investment opportunities. He has also worked at Forbes as News Editor for ASAP, the magazine's technology supplement.

Some key observations from Nussbaum:

  • Innovation is the new black
  • Innovation yields margin
  • Design has become strategy

Nussbaum is a very interesting character, and I hope you'll look up his column regularly.

Check out the podcast of this conversation here.