MEREDITH Strategy + Design

We design the places and spaces where people come together to do great work

Paintball architecture

I don't know whether this in general circulation or not, but I have not seen it anywhere but here.

And if you have not seen it, you must view this amazing Sony Bravia ad with these astonishing exploding buildings.

From the director:

Our latest TV ad - featuring massive paint explosions - took 10 days and 250 people to film. Huge quantities of paint were needed to accomplish this, which had to be delivered in 1 tonne trucks and mixed on-site by 20 people.

The effect was stunning, but afterwards a major clean-up operation was required to clear away all that paint!

The cleaning took 5 days and 60 people. Thankfully, the use of a special water-based paint made it easy to scrape-up once the water had evaporated.

Keeping everyone safe was also an important factor. A special kind of non-toxic paint was used that is safe enough to drink (it contains the same thickeners that are sometimes used in soups). It was also completely harmless to the skin.