MEREDITH Strategy & Design

We design great places and spaces that advance the purposes and performance of work.
Our mission is to help companies and organizations of every scale
more effectively achieve their goals
and capture value from what they and their people do.

Jim at meredithstrategyanddesign dot com

(248) 238-8480

The best design brief, ever!

The practice of architecture has traditionally based its design solutions on what we call the "program." In its least development, it's a statement of the client's functional requirements to be satisfied in the design. Better practice includes more complete examinations and analysis of what the client wants to achieve and why and with what resources, etc. There is a craft in writing them (I'm a fan of Problem Seeking), and for many building projects, the program becomes a large and complex document. Recently, the term "design brief," borrowed from other design disciplines, has crept into the architect's vocabulary. We've periodically searched around in those other professions for examples of best practice to inform how we can improve our own architectural problem statements. And, since we are now beginning to hear that term from clients, we've become a bit more attentive.

So when this showed up today, we immediately raised it to the top of the list of aspirational models. Enjoy!