MEREDITH Strategy + Design

We design the places and spaces where people come together to do great work

You don't compete by purchasing airplanes...

I've been absent from the blog for way too long, totally consumed by a great new project opportunity that should provide lots of good content here.

As I warm up to the task of getting back to writing, I offer this delightful and appropriately inspirational piece that I found in today's readings. This is from Bryce Dot VC, whom I hope does not mind my capturing this excerpt from his blog –

Last week while prodding a pitching entrepreneur on his competitive landscape I rattled off potential competitor after potential competitor in order to gauge his reaction. After appeasing me for a few of them he paused, mid-sentence, a little befuddled. Then he stopped altogether.

A little exasperated, he said something along the lines of:

Startups don’t compete with airlines by purchasing a bunch of planes, hiring a bunch of pilots and locking up a bunch of terminals at airports. Startups compete with airlines by inventing videoconferencing.

It’s as though he was channeling Buckminster Fuller who said:

You never change things by fighting the existing reality. To change something, build a new model that makes the existing model obsolete.