MEREDITH Strategy + Design

We design the places and spaces where people come together to do great work

Design is a process...

photo source: Unknown Probably anybody in any design profession will recognize the conditions and concerns that Michael Beirut identifies in this really excellent essay, "Graphic Design Criticism Is a Spectator Sport" at The Design Observer.

Here's a small sample –

...simply having the idea is not enough. Crafting a beautiful solution is not enough. Doing a dramatic presentation is not enough. Convincing all your peers is not enough. Even if you've done all that, you still have to go through the hard work of selling it to the client. And like any business situation of any complexity whatsoever, that process may be smothered in politics, handicapped with exigencies, and beset with factors with have nothing to do with design excellence. You know, real life.

I hope you enjoy it as I did.