MEREDITH Strategy + Design

We design the places and spaces where people come together to do great work

Strategy + Design lexicon: Adversarial compatibility

Adversarial compatibility is one of the secret pivots on which technology turns. Every successful company starts out by being adversarially compatible with what’s already in the market, and every company that attains success tries to stop other companies from doing the same thing to it. In other words, every pirate secretly dreams of becoming an admiral.