MEREDITH Strategy + Design

We design the places and spaces where people come together to do great work

The M-Shaped Strategy Weekly – 2016 Week 1

Closure experiences

I am always appreciative of the generosity of others who post their presentation decks online. While many of them may be there for promotional purposes, the best of them are also designed to socialize ideas. They are the material of conference presentations, class lectures, client pitches and other projections. While they take a bit of reading between the lines, there is frequently enough content there to learn something new or get pointed in a good direction for learning or development.

I thought this was a very good one. The experiences our clients have with our products or services always have a very positive beginning. They then move into a gap of contact and connection and end, ultimately and frequently, without us. This deck from Joseph Macleud, on the sociology and psychology of closure experiences, offers some great insights into the client/consumer experience and awakens us to the potential power of designing their closure.

21st Century Strategy

The strategy that is in our domain – design of real estate and workplace strategy – is very proximate tothe domain of Clay Parker Jones. Like us, Parker Jones’ company, August Public, is interested in organizational design. We liked his take on how to make strategy relevant. His message? “The way we do strategy today is ridiculous. Decks on decks on decks that people approve but never revisit. Let's try to incorporate strategy into everything we do.“

CES, NAIAS, Silicon Valley and Detroit

We made observations on our blog (Is Detroit Relevant Anymore) about the Consumer Electronics Show and its focus this year on the technology of the car. There was an interesting CES-oriented interview by the MIT Technology Review this week with Mark Fields, CEO of Ford, and his take on the track of development of autonomous vehicles. His observation that the self-driving car may need to take on certain human behaviors evoked the problem of the “uncanny valley.”

Oops, look what I found!

A very nice piece on serendipity (NYT) as something you do rather than something that just happens.